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Your Growth Machine
Your business has ten integrated value drivers that together:
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Create
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Convey
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Capture Value
Each is necessary to grow, andnone is sufficient by itself.
Beyond the ten value drivers, six critical value catalysts directly impact Growth MAchine performance, mindset, strategy, people, execution, resources, and innovation.
Want to tune up your Growth Machine?
Take this 5-10 minute free Growth
Machine Assessment​
LAYER 1
Creating Value
A well-defined vision, combined with an effective firm and valuable offers, work together to create value in a business. An effective firm and valuable offers provide value in the present; vision translates this value into a plan for the future.
LAYER 2
Conveying Value
Convey value to the right people by selecting strategic targets, entering the right markets, and positioning the firm for success. Without the right targets and markets, CEOs risk conveying their value to the wrong consumers; without the right positioning, a firm’s true value may not be conveyed successfully.
LAYER 3
Capturing Value
Convert value with strategic sales tactics, consistent lead generation, and effective upselling. Develop a cohesive sales strategy and parternship tactics to increase closing rates, and implement a consistent lead generation operation to keep those new clients coming in the door.
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